July 20, 2014 - Crain's Detroit Business: NAI Farbman's latest purchase offers a penthouse view, so to speak

It's a bird! It's a plane! It's … the Farbman Group?

The Southfield-based company — which manages more than 25 million square feet of office, retail, multifamily and industrial space across the United States — has purchased a DJI Phantom 2 Vision drone to use for photography and exploration of high-rise buildings. 

The 2.5-pound unmanned drone has a GPS autopilot system and is equipped with a 14-megapixel high-definition camera. It is operated by a cell phone, according to a news release. 

"The use of drone technology will allow us to capture compelling video and photo images of our high-rise properties and the surrounding landmarks in the most spectacular and cost-effective fashion," CEO Andrew Farbman stated. 

The Federal Aviation Administration's Aerospace Forecast, Fiscal Years 2013-2033 found that roughly 7,500 commercial drones would be in operation by 2018. A July 2013 Crain's story detailed the drone industry in Michigan. 

Andrea Bogos Trapani, a spokeswoman for the Farbman Group, wrote in an email to Crain's that the company "has complied and will comply with all federal regulations from the FAA to use this drone." 

Farbman Group President Andy Gutman declined to say how much the company spent on the drone, but it looks as if they can be purchased for less than $2,000. 

"It's unique, I'll give them that," said John Latessa, senior managing director of CBRE Inc.'s Southfield office. 

Crain's Detroit Business


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